CONTENTS

    What Is the Skyscraper Technique for Boosting Backlink Success

    avatar
    admin
    ·May 6, 2025
    ·10 min read
    What Is the Skyscraper Technique for Boosting Backlink Success

    The Skyscraper Technique is a safe SEO method to improve your content. It helps you create amazing content that stands out and gets backlinks easily. By finding popular content and making it better, your work can become the best in your field.

    This method works well for improving search rankings and getting more visitors. For example:

    • One post using this method got over 70,000 views.

    • Backlinko increased its search traffic by 110% in just two weeks.

    Compared to older methods, the Skyscraper Technique works much better. It raises backlink success rates from 2-3% to 6.5-11%. These results show how it can boost your website’s importance and visibility.

    Key Takeaways

    • The Skyscraper Technique helps you make better articles by improving popular ones. This can get you more links and better search results.

    • To use this method, find good articles and add more facts, pictures, and better structure. This makes your version stand out.

    • Share your content with personal messages. Custom notes make people more likely to link to your work.

    • Work with trusted websites to build your reputation. Interacting with their content can lead to helpful partnerships.

    • Check your backlink progress often. Use tools to see how you're doing and change your plan if needed.

    Why the Skyscraper Technique Works

    Why the Skyscraper Technique Works
    Image Source: unsplash

    Using Popular Content to Get Backlinks

    The Skyscraper Technique works by improving already successful content. First, find high-ranking content with many backlinks. Use this as a guide to create your own improved version. Study why the original content is good—like its details, clarity, or unique ideas. Then, make your content even better and more useful.

    After using the Skyscraper Technique, my post gained many backlinks. My site’s organic traffic doubled in just 14 days. That one post brought over 2 million visitors to my site.

    When you use popular content, you find ready backlink chances. These come from sites that linked to similar content before. They are more likely to link to your improved version. This saves time and increases your chances of getting quality backlinks.

    Making Better Content to Shine

    To stand out, your content must be better than others. Improve the original by adding more details, visuals, or helpful tips. For example, HubSpot and Pew Research turned reports into infographics and interactive visuals. This made their content easier to share and more interesting.

    Organization

    What They Did

    Result on Backlinks

    HubSpot

    Made infographics and slides from their marketing report.

    Easier to share

    Pew Research

    Created charts and interactive visuals from studies.

    Shared widely

    Content Marketing Institute

    Turned reports into different formats for their audience.

    Matched preferences

    By making trusted, high-quality content, people see you as an expert. This trust makes others link to your work. Good content builds your authority and makes your site a top resource in your field.

    Advantages of the Skyscraper Technique

    The Skyscraper Technique has clear benefits for building links. It helps you get backlinks by creating content that attracts traffic and attention. For example, one post using this method got over 70,000 views, proving its power to bring visitors.

    • 19.3% success rate for a top GDPR compliance article.

    • 6.5% average success rate across outreach campaigns.

    • 11% success rate from 160 emails sent by Brian.

    • 0% success rate from 230 emails sent by Olga Mykhoparkina.

    Campaigns

    Sites Contacted

    Replies

    New Backlinks

    Success Rate

    12

    1,108

    205

    72

    6.50%

    -

    -

    -

    -

    19.3% (best)

    -

    -

    -

    -

    2.2% (worst)

    Using this method improves search rankings and domain authority. It turns your content into something people want to link to. This makes it a key part of successful content marketing focused on links.

    How to Use the Skyscraper Technique

    Finding Top Content

    To begin, find content that is already popular. This helps you see what works and gives you ideas to improve.

    1. Search for articles with many backlinks. Use tools like Ahrefs or SEMrush to find these.

    2. Study how the content is made. Look at its details, layout, and visuals. Notice things like research, tips, or fun designs.

    3. Focus on timeless content like guides, tutorials, or templates. These are always useful and attract links over time.

    You can also check out formats like infographics, cheat sheets, or comparison charts. These make information simple and fun to share, which helps get more links.

    Tip: Pick content that matches your topic. This way, your improved version will attract the right audience and links.

    Making Content Better for More Links

    After finding great content, your next step is to improve it. Make it so good that people want to link to it.

    • Add more details like examples, studies, or numbers.

    • Use visuals like charts, videos, or infographics to make it interesting.

    • Organize it well with headings, bullet points, and clear sections.

    For example, if you find an article about SEO tips, you could add new strategies, tools, or templates. This makes your version more helpful and easier to share.

    Improvement Idea

    Example

    Benefit

    Add New Research

    Include surveys or case studies

    Builds trust

    Use Better Visuals

    Make videos or infographics

    Grabs attention

    Cover More Topics

    Add extra subtopics

    Reaches more readers

    By upgrading content, you show you’re an expert. This makes other websites more likely to link to your work.

    Promoting Your Content for Backlinks

    Making great content is just the start. To succeed, you need to share it with others.

    • Make your messages personal. Show you’ve read their work and explain why your content is useful.

    • Offer to work together. Suggest guest posts or projects that help both sides.

    • Interact with their work. Comment on their posts or share them to build a connection.

    Keep trying even if you don’t hear back right away. Timing matters too—reach out when they are active online for better results.

    Note: Be honest and professional. Clear and kind communication builds trust.

    Track how your outreach is going. Check response rates and new links to see what works best. Over time, this will make your link-building efforts stronger.

    Tips for Getting More Backlinks

    Making Outreach Personal for Better Results

    Personal messages help you get strong backlinks. When you customize your emails, people feel special and respond more. Start by using their name—it boosts success by 50%. Show why your content is helpful and how it benefits their readers.

    Talking one-on-one works better than sending group emails. Write messages that match their interests or skills. For example, if they focus on SEO, share how your content has new tips or tools. Sending follow-up emails can also help, increasing backlinks by 40%.

    Tip: Test different email styles to see what works best. Try new subject lines, tones, or formats to connect with your audience.

    Partnering with Trusted Websites

    Working with trusted websites makes your link-building stronger. Teaming up with big sites can boost your reputation by 45%. It also helps your brand get noticed, with 60% of marketers seeing success through partnerships.

    To build these connections, interact with their content often. Share their posts, leave kind comments, and join their discussions. Over time, this builds trust and leads to teamwork. You’ll also see more visitors. Links from trusted sites can grow your traffic by 30%.

    Benefit

    Proof

    Better Reputation

    Trusted partnerships improve credibility by 45%.

    More Visibility

    60% of marketers see better visibility through collaborations.

    Increased Traffic

    Quality backlinks boost organic traffic by 30%.

    Note: Building trust takes time. Focus on real connections, not quick deals.

    Checking Progress and Improving Your Plan

    Tracking your results shows how well your link-building works. Watch how many backlinks you get, how your site’s authority grows, and how much traffic increases. These numbers show what’s working and what needs fixing.

    Keyword rankings are also helpful. If your content ranks higher, it means your links are working. Check these numbers often to spot patterns and improve your plan. For example, if follow-up emails bring more links, use them more in the future.

    Tip: Use tools like Ahrefs or SEMrush to track your progress. These tools give reports on backlinks, traffic, and keywords to help you improve.

    Bar chart showing statistics on backlink strategies

    Avoiding Common Mistakes in Link Building

    Avoiding mistakes in link building saves time and improves results. Many errors can weaken your SEO efforts. Knowing these mistakes helps you build a better plan.

    A big mistake is ignoring backlinks. Backlinks are key to improving your site’s rankings. If you skip them, you lose chances to make your site more visible. Focus on making content that attracts good-quality links naturally.

    Another error is using bad links. Buying links or using spammy sites can hurt your website. Search engines punish sites for these actions. Instead, get links from trusted websites. These links boost your reputation and bring real visitors.

    Not checking your backlinks is also a problem. Without regular checks, you might miss harmful links or lose good ones. Use tools like Ahrefs or SEMrush to watch your backlinks. These tools help you find bad links and keep your profile strong. Removing bad links protects your site and keeps your SEO safe.

    Tip: Quality matters more than quantity. A few good links from trusted sites are better than many bad ones.

    By avoiding these errors, you can build a strong link-building plan. Keep checking your progress and focus on making helpful content. This way, your backlinks will support your SEO for a long time.

    The skyscraper technique is a smart way to get backlinks. It helps improve your search rankings and website traffic. You find popular content and make a better version of it. For example, a fitness blogger improved an article with 200 backlinks. Their new version got 45 sites to update their links. This boosted their rankings and brought more visitors.

    This method works because it values quality and usefulness. When your content is helpful, people want to link to it. Try the skyscraper technique now to make your site more visible and trusted.

    FAQ

    What is the main goal of the Skyscraper Technique?

    The goal is to make better content than popular ones. This helps you get more backlinks, improve your site’s trust, and rank higher on search engines.

    What tools can help with the Skyscraper Technique?

    Tools like Ahrefs, SEMrush, and BuzzSumo are useful. They help find top content, check backlinks, and track your progress.

    What types of content work best for this technique?

    Content like guides, tutorials, and infographics works well. These types stay useful over time and attract many backlinks.

    What makes content “better” in the Skyscraper Technique?

    Better content has more details, fresh info, and cool visuals. Adding new ideas, examples, or fun features makes it stand out.

    What is the success rate of the Skyscraper Technique?

    The success rate is usually between 6.5% and 11%. It depends on how good your content is and how well you share it.