10 Proven Tips to Use Content Marketing for Backlinks

Backlinks are very important for SEO. They make your website stronger and help it show up higher on search engines. Did you know that most websites, about 96%, get no visitors from search engines because they don’t have backlinks? This is why good content marketing matters a lot. By making useful and shareable content, you can get links easily and be seen more online. Whether you are experienced or new, learning content marketing can turn your link-building into real success.

Key Takeaways

• Make great content that helps people and is easy to share.

• Use special research and facts to gain trust and stand out.

• Write guest posts on trusted websites to get more backlinks.

• Create cool infographics and post them online to get noticed.

• Work with influencers to reach more people and earn backlinks.

Create Great Content to Get Backlinks

Making great content is a smart way to get backlinks. When your content is helpful, people will share and link to it. Let’s look at three ways to make content that gets good backlinks.

Use New Research and Data

New research can make your content stand out. If you share unique studies or data, other websites will link to you. Why? They want to use your fresh ideas.

For example, studies show new research pulls in backlinks. It makes you look trustworthy and gets noticed by big websites. Here’s why it works:

To be different, try doing surveys, checking trends, or sharing special data. This helps you get more links and shows you know your stuff.

Make Detailed Guides and How-Tos

People like guides that solve their problems. Detailed content helps readers and gets backlinks from other sites. Why? It’s easier for them to link to your guide than make their own.

For example, Buffer’s marketing guide got over 4,000 backlinks! Guides about topics like backlink tips or domain research also bring traffic and links. Here’s why:

When writing guides, keep them clear and useful. Make them so good that people want to link to them.

Create Evergreen Content That Lasts

Evergreen content stays useful for a long time. Unlike trendy topics, it keeps getting backlinks over the years. This type of content helps your site rank better and builds trust.

For example:

• Evergreen content gets links from trusted sites, making you more visible.

• It helps your site rank for related topics, bringing steady traffic.

Think about topics that never get old, like "How to Start a Blog" or "SEO Basics." Keep your content updated so it stays helpful for a long time.

Guest Blogging as a Backlink Strategy

Guest blogging is a great way to build backlinks. Writing for trusted websites helps your site rank higher. It also shows you are skilled in your area. Let’s see how to use guest blogging effectively.

Find Trusted Websites in Your Topic Area

Start by finding good websites for guest blogging. Pick sites that match your topic and have strong authority. These sites should also have active readers who comment and share posts.

Here’s how to find them:

• Search Google with terms like “[Your topic] + blog” or “Write for us.”

• Look for blogs that post often and have guest post rules.

• Use tools like MozBar to check a site’s Domain Authority (DA).

You can also use BuzzSumo to find popular blogs. Tools like Ahrefs and SEMrush help you see where competitors get their backlinks. These tools make finding guest blogging sites easier.

Suggest Fresh and Helpful Ideas

After finding the right sites, share your ideas with them. Think about what their readers want and how you can help. Your idea should be new and useful to stand out.

For example, if you write about fitness, suggest a post like “5 Proven Ways to Build Muscle Faster.” Make sure your idea fits the blog’s style and audience. A good idea increases your chances of approval and earns you valuable backlinks.

Add Links to Your Website Naturally

When writing your guest post, include links to your site naturally. These links should fit the content and not seem forced. For example, link to a guide or study on your site that adds more details.

Smart backlinks improve your SEO and bring visitors to your site. Search engines see these links as helpful, boosting your site’s trust. Always follow the blog’s rules for adding links to get your post accepted.

Pro Tip: Write for different trusted sites to get varied backlinks. This keeps your site safe from penalties and strengthens your link strategy.

Infographics for Building Links

Infographics are a great way to catch attention. They mix pictures and facts, making them easy to share. Let’s see how to use infographics to get links.

Make Eye-Catching Infographics

Good design makes your infographic stand out. Follow these simple tips to create a great one:

By using these tips, your infographic will look great and attract links from other sites.

Share Infographics on Social Media and Campaigns

Sharing is as important as making the infographic. Social media is perfect for spreading it. A good infographic can get many links if it’s useful. People love sharing cool stats, so make it interesting.

Post your infographic on Twitter, LinkedIn, and Pinterest. Use hashtags and tag others to get noticed. If shared well, your infographic can go viral and bring in lots of links.

Submit Infographics to Special Websites

You can also share your infographic on special sites. Websites like Visual.ly and Infographic Journal show off infographics. These sites help you reach more people and get links.

When you submit, include your website link in the infographic. This brings visitors to your site and helps your link-building plan. The more sites you use, the better your chances of getting good links.

Work with Influencers to Get Backlinks

Working with influencers is a smart way to get backlinks. Influencers have loyal fans and are trusted online. Their support can help your website grow. Let’s learn how to connect, create content, and get influencers to share your work.

Connect with Influencers in Your Field

Find influencers who match your topic and brand values. Look at their posts and audience to see if they’re a good fit. Don’t send boring messages. Instead, make your outreach personal by mentioning their work and showing interest.

Here’s how to build strong connections:

1. Research top influencers in your field to understand their impact.

2. Interact with them on social media by liking and commenting on their posts.

3. Share helpful content or offer guest posts that fit their audience.

4. Meet them at events to talk face-to-face and build trust.

Building trust takes time but is worth it. When influencers like you, they’re more likely to link to your content. This helps your site get more backlinks and respect.

Create Content Together That Helps Their Audience

Making content with influencers benefits both sides. You reach their audience, and they get useful content to share. Try creating blog posts, videos, or infographics together.

For example, HulkApps worked with influencers and saw a big jump in traffic and backlinks. Serenity also teamed up with influencers, gaining thousands of clicks in just two months. These examples show how teamwork can bring backlinks and visitors.

Pick topics that interest the influencer’s audience. Make the content fun and helpful so they’ll want to share it. This not only gets backlinks but also builds a stronger bond with the influencer.

Ask Influencers to Share and Link to Your Work

After making content, ask influencers to share it with their followers. When influencers share, it shows search engines your content is trustworthy. This boosts your site’s authority and rankings.

Here’s why influencer shares help:

• They create backlinks that improve your site’s visibility on search engines.

• These links bring visitors to your site, increasing traffic.

• Influencer support makes your brand look reliable, encouraging others to link to you.

Make sharing easy for influencers. Give them ready-to-use captions, hashtags, or images. When influencers link to your content, it spreads your message and strengthens your backlink plan.

Share Case Studies and Success Stories

Case studies and success stories help build trust and get backlinks. They show your skills and give real examples of your work. Let’s see how to use them well.

Show Real Results with Clear Examples

People enjoy stories that show real success. Sharing case studies with clear results grabs attention. For example, showing a 40% sales increase or happier customers gets noticed. These numbers prove your methods work and make others share your content.

Case studies also show why your services are valuable. Whether it’s saving money or improving results, these examples connect with readers. When people see your success, they’re more likely to link to your content as proof.

Make Case Studies Easy to Read

Organized case studies are easier to share and link to. Use headings, bullet points, and pictures to explain your points. This helps readers quickly find important details.

For example, include the problem, your solution, and the results. Add charts or graphs to make the data stand out. Easy-to-read case studies become trusted resources, earning you more backlinks.

Share Case Studies with Industry Sites

Don’t just post case studies on your site—share them widely. Industry websites often like unique insights and may link back to your work.

Promoting case studies can be a strong way to build links. It shows your expertise and builds trust in your field. By reaching out to top sites, you can earn quality backlinks that improve your website’s ranking.

Social Media Content for Backlink Opportunities

Social media isn’t just for fun—it’s great for getting backlinks. By making interesting posts, using popular topics, and tagging the right people, you can reach more viewers and get links to your site.

Create Posts People Want to Share

When people share your posts, you can earn backlinks. To make shareable content, think about what your audience likes. Create posts that are helpful, funny, or inspiring. Content that solves problems or makes people feel something gets shared more.

Here’s why shared posts matter:

When your posts are shared a lot, other websites notice them. This increases the chance they’ll link to your content.

Use Popular Topics to Get Noticed

Talking about trending topics helps your posts stand out. When you write about what’s popular, more people will see and share it. This can lead to more backlinks.

For example, if a new app feature is trending, write a guide about it. Popular topics bring attention and may get links from trusted sites. This can improve your search rankings over time.

Tag Important Accounts to Boost Reach

Tagging the right people can help your posts go further. Mentioning influencers, brands, or experts in your posts can get their attention. They might share your content, giving you more exposure and backlinks.

For instance, if your blog mentions a popular tool, tag its creator when you post about it. Many people appreciate being tagged and may share your post. This helps you reach more people and build connections for future projects.

Pro Tip: Only tag accounts that fit your content. Random tags can seem spammy and hurt your reputation.

Resource Pages and Link Roundups

Resource pages and link roundups are great for getting backlinks. These pages collect useful content, making them ideal for showing your work. If your content gets featured, you gain trust and high-quality backlinks. Let’s see how to use this method well.

Create Helpful Resources for Your Readers

Make content that solves problems for your audience. Think about what they need and gather helpful tools or tips. For example, in fitness, you could list top workout apps or meal prep ideas. The goal is to make your resource page so good that others want to share it.

When your resources are clear and useful, people see you as an expert. This builds trust and attracts backlinks. The more value you give, the more likely others will link to your content.

Find Websites That Share Link Roundups

Link roundups are an easy way to get backlinks. Why? Because the people who make these lists are always looking for new content. You just need to find the right sites and share your work with them.

Here’s how to get featured:

• Look for websites with strong authority in your field.

• Write personal emails explaining how your content fits their roundup.

• Show why your content is helpful for their readers.

This makes their job easier and benefits both sides. While link roundups may not bring huge traffic, they’re great for building backlinks, which helps your SEO.

Add Your Content to Resource Lists

Getting into resource lists can grow your backlinks over time. Many websites keep these lists to help their readers. By being included, you get direct links and more visibility.

Here’s why this works:

• Resource lists are often shared by others, earning you more backlinks.

• Being featured shows you’re a trusted source of information.

• This boosts your backlink profile and helps you reach more people.

To start, find websites with resource lists in your niche. Politely ask them to include your content and explain why it’s useful. Keep trying, and you’ll see steady growth in your backlinks.

Pro Tip: Update your resource pages often. Fresh content gets more attention and links over time.

Testimonials and Reviews for Backlinks

Using testimonials and reviews is a smart way to get backlinks. They show your experience and help you connect with businesses. Let’s see how to use them well.

Share Testimonials for Products You Use

Writing about your experience with a product can earn backlinks. Companies like real user stories because it builds trust. When you write a detailed testimonial, you help them and yourself.

Here’s why this works:

• Testimonials often appear on big websites. For example, WooCommerce (DR 93) and Bitbucket (DR 91) link back to users who share their stories.

• Adding specific results, like saving time or improving work, makes your testimonial stronger.

Each testimonial you write can bring you a backlink. It’s a win for both you and the company.

Add Your Website Link in the Testimonial

Always include your website link when giving a testimonial. This link helps bring visitors to your site and improves your SEO. Most companies are happy to include it because it adds credibility.

Here’s how to make your testimonial better:

• Keep it short but meaningful. Share clear results or benefits.

• Mention your website naturally, like in your title or company name. For example, “As the owner of [Your Website], I’ve boosted productivity by 40% using this tool.”

This makes it easy for companies to feature your testimonial and link back to you.

Contact Companies to Offer Testimonials

Don’t wait for companies to ask—reach out to them first. Offer to share your experience with their product. This can lead to partnerships that improve your backlink strategy.

Here’s why this works well:

By working with companies, you gain backlinks and grow your online presence. It’s a simple way to improve your visibility and reputation.

Pro Tip: Focus on companies with strong domain authority. Their backlinks are more valuable for your SEO.

Webinars and Online Events for Link Building

Webinars and online events are great for getting backlinks. They help you share useful ideas, connect with people, and create link-worthy pages. Let’s see how to use them well.

Teach Something That Solves Problems

Your webinar should solve a problem your audience faces. People like learning new things or fixing issues. For example, if you work in marketing, host a webinar like "How to Get More Website Visitors in 30 Days." This type of topic grabs attention and makes your event page valuable.

Make a special page for your webinar. This page helps people find your event and can earn backlinks. When you promote it, other sites might link to it if the topic fits their readers. Joining events by others can also boost your brand and bring links from trusted websites.

Share Recordings and Extra Materials

Don’t stop sharing after your webinar ends. Post recordings and helpful materials to keep people interested. Write blog posts about the event or share short video highlights. These give people reasons to link back to your site.

Talk to attendees on social media by posting recordings and tagging them. This builds connections and encourages them to share your content. When attendees post about your event, it adds trust and more chances for backlinks. The more you share, the more links you can get.

Ask Attendees to Link to Your Event Page

Your attendees can help spread the word. Ask them to link to your event page by giving them easy-to-use tools. For example, share ready-made social media posts or email templates they can use.

Writing guest posts about your event for popular sites is another smart idea. It promotes your webinar and gets extra backlinks. When people see how helpful your event is, they’re more likely to link to it, which improves your site’s ranking.

Pro Tip: Send a thank-you email after the event. Include links to the event page and resources to remind attendees to share and link back.

Outreach Campaigns for Backlinks

Outreach campaigns are a great way to get backlinks. They help your website grow and rank higher on search engines. By reaching out to the right people and sharing helpful content, you can earn links that bring more visitors to your site. Let’s learn how to make outreach campaigns work well.

Find Websites That Match Your Content

Look for websites that are similar to your topic. These sites should have readers who would enjoy your content. Use tools like Ahrefs or SEMrush to find good options. Check if the sites have strong authority and active readers.

Think about how your content can help their audience. For example, if you wrote a guide about backlinks, contact blogs about SEO. Show them how your content fits their needs. This makes them more likely to link to your work.

Write Personal Emails That Stand Out

Generic emails don’t get much attention. Make your emails personal to get noticed. Use the person’s name and mention their work. Explain how your content adds value to their site. Keep your email short and easy to understand.

A study shows personal emails get 5 times more replies than generic ones. Personalized emails have a 16% reply rate, while generic ones only get 3%.

Suggest where they can add your link in their content. For example, point out a section where your article can provide extra details. This makes it easier for them to agree.

Follow Up to Build Connections

Don’t stop after one email. Sending follow-ups can double your chances of success. If they don’t reply in a week, send a polite reminder. Highlight why your content is useful and keep your tone friendly.

Here are tips for follow-ups:

• Use their name and mention their work.

• Share interesting facts or trends to grab attention.

• Keep your message short and clear.

• Suggest where your link fits best in their content.

Building connections takes time. Comment on their posts, share their content, and join discussions. This shows you care about their work, making them more likely to link to yours.

Outreach campaigns need effort and patience, but they’re worth it. With the right steps, you can earn backlinks that improve your site’s ranking and traffic.

You now have 10 solid ways to get backlinks and improve search rankings. From making great content to using social media and outreach, each method helps your website grow stronger. The secret is to stay consistent and think creatively. Try different types of content and always aim for quality, not just quantity.

Here’s why these tips are important:

Start using these ideas now. With regular work, you’ll see real progress and lasting success for your site.

FAQ

How can I start using content marketing for backlinks?

Begin by making helpful content that solves problems or shares new ideas. Pick topics your audience likes. Share your content through guest posts, social media, and outreach. This helps you get good backlinks and improve your search ranking.

What makes content good for getting links?

To make content link-worthy, focus on being unique and useful. Add facts, research, or success stories to support your ideas. Use visuals like infographics to make it more engaging. These steps help your content stand out and attract quality backlinks.

Are guest posts still good for building links?

Yes, guest posts are still a great way to build links. Writing for trusted websites shows your skills and lets you add natural links to your site. This method boosts your website traffic and strengthens your backlink profile.

How do backlinks help my website’s SEO?

Backlinks tell search engines that your content is useful and reliable. Links from trusted sites raise your domain authority and improve your search ranking. They also bring visitors to your site, making it more visible and engaging.

What are some easy tips for building links?

Create great content, connect with influencers, and use outreach. Share your work on social media and join online marketing groups. These actions help you get good backlinks and grow your site traffic over time.